New York City is poised to become the global leader in the coming real estate technology revolution. High concentrations of building stock, adventurous capital, and technology talent combine to make it a testing ground for advancements that transform the way consumers experience buildings and owners manage and maintain them.
Totem is a trusted partner both for startups developing products and services to introduce to the marketplace and the real estate community looking to implement technology into their portfolios.
advisory services for startups
Startups developing real estate technologies look to us to help them test and refine their products, tell their stories effectively, and introduce them to the marketplace. Drawing on deep connections in New York, we open doors for companies to obtain real-time feedback to improve their offerings and streamline their strategies to bridge the gap between perceived and actual solutions. Along the way, we advise them on narrative and marketing strategies that will help translate their work for clients, influencers, and decision makers.
Assess opportunities and threats derived from public policy and industry trends
Provide founders with industry insights and prepare teams for pitches
Provide counsel regarding business and revenue model, business investment decisions, vendors, etc.
Define sales strategy and build relationships within pertinent areas of real estate industry, government, and community
Coordinate meetings and events with decision makers of prospective clients and partners
Craft brand strategy and create branded asset toolkit
Audit and refine voice and narratives across communications channels
Develop and execute media and thought leadership strategies
advisory services for real estate
Totem works with a growing number of partners in real estate development, investment, management, and brokerage to provide a first-hand look at technologies offered by our startup partners. We audit real estate portfolios and technology stacks, facilitate introductions to companies that can add real value to a bottom line, and offer access to high-growth investment opportunities in the real estate technology space.
Totem also continuously monitors the latest real estate tech products and services, passing this knowledge on to our partners through in-house educational events and public demos to bring together the technology and real estate communities.
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Director of Real Estate Tech