Our work to re-brand Downtown Brooklyn included the creation of a resonant narrative for the nation's fastest growing downtown using multiple platforms including web, social media, placemaking, and off-line engagement to tell the story of how smart land use policy combined with targeted infrastructure investment helped the neighborhood attract more than $12 billion of private investment. 

Banner image by Sasha Smolina, courtesy of DBP

Since our efforts began in 2012, the Downtown Brooklyn brand has become synonymous with downtown revitalization, the growth of the innovation economy in the Brooklyn Tech Triangle, and a major driver of entrepreneurship through the Make It in Brooklyn campaign to support startups and small businesses.

Image by Melanie Duault, courtesy of Masai Marketing

Image by Melanie Duault, courtesy of Masai Marketing

More than 2,200 apartments have been built in Downtown Brooklyn since...2012. Almost 6,000 more are under construction, and an additional 7,000 are planned...More than two dozen office and retail projects are in the works, and new parks have blossomed on once-desolate lots.
— Matt Chaban, The New York Times
Banner image by Sasha Smolina, courtesy of DBP


"For Cultural Brooklyn, a Plan to Grow and Stay True,The New York Times, July 6, 2016

"Brooklyn Has Fully Conquered New York," Observer, March 29, 2016

"Downtown Brooklyn Partnership releases new report on robust development in Downtown Brooklyn,Architect's Newspaper, March 1, 2016

"73-Story Tower Would Be Brooklyn's Tallest By Far,The New York Times, February 17, 2016

"Brooklyn Startups Pitch Spacesuits, Bitcoin Apps,Wall Street Journal, June 24, 2015

"36 Projects in the Pipeline in Downtown Brooklyn: DBP Report,Commercial Observer, February 5, 2015

"Tucker Reed Won't Sleep Until Downtown Brooklyn Becomes a 24/7 Destination,Commercial Observer, February 12, 2014

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