While working at the Downtown Brooklyn Partnership, our team was presented in 2012 with a clear directive to help turn around Downtown Brooklyn’s commercial vacancy rate, which was trending in the wrong direction. We employed a strategy that combined deep understanding of the real estate market – and the levers that would influence it – with a marketing and placemaking effort that helped position the Brooklyn Tech Triangle as the leading cluster of New York City tech activity outside of Manhattan.

placemaking-dumbo-pearl-street-triangle
downtown-revitalization-brooklyn-tech-triangle-map

Through our work, which included a master planning process and a set of initiatives to support the growth of the area, the Brooklyn Tech Triangle is now home to 1,350 innovation companies employing 17,300 people – an increase of 22% and 45%, respectively, from 2012 to 2015. Overall, that led to a growth of $3 billion in Brooklyn's GDP during the same time period. 

There’s growing evidence that the future of the city’s tech economy is being manufactured in Downtown Brooklyn.
— Cristian Salazar, amNY
Photo credit: Kate Milford

Photo credit: Kate Milford

SELECTED PRESS

"New report says Brooklyn tech scene exploding," Technical.ly, November 12, 2015

"A tech scene grows in Brooklyn," Metro, November 9, 2015

"Manhattan CRE prices spark a mass exodus of startups to Brooklyn," TechCrunch, June 4, 2016

"A New Office Building for the Brooklyn Navy Yard," Wall Street Journal, July 6, 2015

"Brooklyn Tech Triangle is attracting the city's innovators," amNewYork, November 16, 2014 

"Why Brooklyn is the New Mecca for Fledgling Tech Startups," Business Insider, January 26, 2014

"Tech Tenants Filling a Slice of Brooklyn Called Dumbo Heights," The New York Times, August 26, 2014

"Three key elements eyed for Brooklyn Tech Triangle," Crain's New York Business, June 18, 2013

Back to Placemaking