LAYING GROUNDWORK FOR A NEW STRATEGIC VISION

The Fifth Avenue Business Improvement District oversees management of one of the world’s top retail main streets, but faces significant challenges related to shifting dynamics in the retail industry. While undergoing a leadership transition, the BID recognized an opportunity to engage with local stakeholders to begin to chart out a vision for future success. 

The Board of Directors engaged Totem to lead a series of facilitated focus groups to identify priorities for the organization’s next phase of growth, while also advise on organizational issues related to budget, assessment formula, and bylaws.

We identified a number of areas for improvement and optimization, including potential cost-saving measures to channel to expanded programming and the need for more data-driven marketing efforts. The result of Totem’s work helped position the organization’s new leader to hit the ground running in tackling the challenges ahead.